Sony and Microsoft are both readying the big push for each company’s next-gen consoles during next month’s Electronic Entertainment Expo. As it stands, the Xbox One has faced its share of marketing mishaps amidst an increasing focus from Microsoft on selling the console as an all-in-one gaming hub. But during the AllThingsD11Conference, Sony CEO Kaz Hirai says the company is committed to keeping the PlayStation 4 directed toward gamers.
Image Source: Bloomberg
“The most important thing we need to make sure we do, at least initially, is that we all agree and understand that the PS4 is a great video game console that appeals to video gamers,” said Hirai. “If we miss that part than I don’t think we get the initial establishment of the console.”
Sony struggled to recapture the massive appeal of the PlayStation 2 when the company launched the PlayStation 3 back in 2006. A high price point and increased attention on the then year-old Xbox 360 forced Sony to rethink its original marketing strategies; strategies that ironically enough focused on an all-in-one entertainment hub with a push toward Blu-ray.
But in the years following the console’s launch, the PlayStation 3 managed to find more solid footing, catching up with the Xbox 360 and even outpacing Microsoft’s console in some regions.
Now, if Hirai’s comments and the recent PlayStation 4 unveiling are any indication, Sony is planning to market its next console to a more game-specific audience. But according to Sony’s CEO, the next-gen hardware will still have other uses.
“We take a look at this first and foremost as a game console,” said Hirai. “We don’t want to end there. That’s an area we will obviously reveal and talk about in the coming months.”