Sony and Microsoft are both readying the big push for each company’s next-gen consoles during next month’s Electronic Entertainment Expo. As it stands, the Xbox One has faced its share of marketing mishaps amidst an increasing focus from Microsoft on selling the console as an all-in-one gaming hub. But during the AllThingsD11Conference, Sony CEO Kaz Hirai says the company is committed to keeping the PlayStation 4 directed toward gamers.
Image Source: Bloomberg
“The most important thing we need to make sure we do, at least initially, is that we all agree and understand that the PS4 is a great video game console that appeals to video gamers,” said Hirai. “If we miss that part than I don’t think we get the initial establishment of the console.”
Sony struggled to recapture the massive appeal of the PlayStation 2 when the company launched the PlayStation 3 back in 2006. A high price point and increased attention on the then year-old Xbox 360 forced Sony to rethink its original marketing strategies; strategies that ironically enough focused on an all-in-one entertainment hub with a push toward Blu-ray.
But in the years following the console’s launch, the PlayStation 3 managed to find more solid footing, catching up with the Xbox 360 and even outpacing Microsoft’s console in some regions.
Now, if Hirai’s comments and the recent PlayStation 4 unveiling are any indication, Sony is planning to market its next console to a more game-specific audience. But according to Sony’s CEO, the next-gen hardware will still have other uses.
“We take a look at this first and foremost as a game console,” said Hirai. “We don’t want to end there. That’s an area we will obviously reveal and talk about in the coming months.”
In nearly six months, the third generation PlayStation will give way to its successor the PlayStation 4. In case you have missed out on some of the best PlayStation 3 games, here is our list of must play games before the PlayStation 4 release.
Uncharted 2: Among Thieves
After playing the original Uncharted, I was left wanting more and Uncharted 2 delivered in every way. I remember playing the opening scene and was absolutely blown away by how cinematic it was. The rest of the game was just as fun with multiple cinematic scenes to support its gripping story. To this day, Uncharted 2 remains as one of my favorite games of all time.
Metal Gear Solid 4: Guns of the Patriots
From the moment I played the original Metal Gear Solid back, I knew I was going to love the franchise. Metal Gear has remained on of my favorite franchises and although the story became a bit confusing, MGS4 answers a lot for the player (may not totally make sense if you are new to the series). My only gripe with this game was the extensive cut scenes which literally felt like hours on end sometimes.
Anything that takes place in a post apocalyptic world sparks my interest right away. The game play, perk system and length of the campaign was what I loved most about this game. On the flip side, I felt the story may not deliver to everyone. Regardless of a somewhat weak story, this game definitely remains one of the best PlayStation 3 titles.
Remember when superhero games used to suck? I do. Arkham Asylum was the game that changed the way superhero games were perceived. The story was awesome, the combat system was almost perfect and the Joker riddles were entertaining. If you enjoy Batman I am sure you have played it, but if not, now is the time to do so.
No, that’s not a typo. Officially called the BAC Mono Edition – this ridiculously and very very pricey special edition will cost you a fortune.
You might also think that’s awfully expensive for the special edition of a racing game (any game, really), but allow us to put things in perspective. The GRID 2 BAC Mono Edition isn’t so much a special edition of a game as it is a luxury sports car that happens to come with a game. Specifically, the BAC Mono Edition comes with the Mono, essentially a street legal formula racing car. Also included is a racing suit and helmet, a copy of GRID 2 and a PlayStation 3 on which to play it. According to BAC’s website, a Mono with no frills has a base price of £96,495 ($145,919), and that’s before throwing in VAT. Only one copy of the BAC Mono Edition is being manufactured, making it something a collector’s item. You can place your pre-order exclusively with GAME. Oh, and shipping is free.
Just released earlier today by IGN and multiple other websites, here is a look at the new hype trailer for Destiny. Coming to PlayStation 3, PlayStation 4, Xbox 360 and Xbox One.
Sony has announced that they are releasing a collection of the best games offered on the PSN in one, physical package. The package, titled Best of PlayStation Network Vol 1, features When Vikings Attack, Sound Shapes, Fat Princess, and my personal favorite, Tokyo Jungle. The bundle will be available in stores June 25th for $39.99 for the PlayStation 3, and speaking of collections, the Jak and Daxter Collection will be coming to the PSVita June 18th for $29.99. In case you haven’t heard me say it before, which is unlikely because I’ve said it numerous times, Tokyo Jungle is by far one of the best games I’ve ever played. The total bundle would save you $15 as opposed to buying the games seperatly on the PSN, but honestly Tokyo Jungle pays for most of that cost.
A long time ago, way back in 2006, Sony launched its third home console ‘PlayStation 3’ while Microsoft launched their new console the ‘Xbox 360.’ While Microsoft strategically priced their console at $399, Sony received much criticism for their launch price of $499 for the 20GB version and $599 for the 60GB version. Everybody thought the console war would easily go to Microsoft because of the overwhelming cost of a PlayStation 3. Towards the end of 2012, the Sony PlayStation 3 finally passed the Xbox 360 in total unit sales. However, since then it seems Microsoft and the Xbox 360 have taken the lead back. After around seven years, the console war is tighter than ever and there are only about six months until the next generation consoles are released. According to vgchartz.com, the Sony PlayStation 3 has sold 77.2 million units while the Microsoft Xbox 360 has sold 77.3 million units. It doesn’t really matter to me who wins this war, but wouldn’t be that much sweeter if Sony pulled it out after being doubted for so long?
Sony’s stock closed today at 22.91 points, nearly two points higher than it was eight hours before. That’s good for a 9.25 percent jump in Sony’s market price, an outrageous jump that many companies would kill for. Then again, with such a low market valuation, such jumps aren’t unheard of for companies in Sony’s position.
Microsoft’s stock closed down 0.66 percent, seemingly unaffected one way or another by Xbox One.
Your first instinct might be that this has to do with Xbox One’s reveal, which was light on games and heavy on entertainment. That might be part of it, but as Bloomburg reports, the stock jump seems to have been driven primarily by a rumor we first reported on last week: Sony may be spinning off its entertainment division.
Bloomberg notes that the jump correlated directly with a report from massive Japanese newspaper Nikkei that the company is indeed “leaning toward spinning off its entertainment division,” which is primarily comprised of Sony Pictures Entertainment and Sony Music Entertainment. Such a move was first publically suggested by Daniel S. Loeb, a hedge fund manager who happens to own 6.5 percent of Sony.
The article also notes that “Sony executives are holding their regular corporate strategy meeting in Tokyo tomorrow. The company has relied on profit from its entertainment division to offset losses from its flagship consumer electronics business.”
What Sony’s actual strategy is remains to be seen, but between this fresh Nikkei rumor and, presumably, Xbox One’s reveal, Sony’s stock is surging.