Tag Archives: Sony

PS4 is ‘First and Foremost’ a Gaming Console

Sony and Microsoft are both readying the big push for each company’s next-gen consoles during next month’s Electronic Entertainment Expo. As it stands, the Xbox One has faced its share of marketing mishaps amidst an increasing focus from Microsoft on selling the console as an all-in-one gaming hub. But during the AllThingsD11Conference, Sony CEO Kaz Hirai says the company is committed to keeping the PlayStation 4 directed toward gamers.

Image Source: Bloomberg

“The most important thing we need to make sure we do, at least initially, is that we all agree and understand that the PS4 is a great video game console that appeals to video gamers,” said Hirai. “If we miss that part than I don’t think we get the initial establishment of the console.”

Sony struggled to recapture the massive appeal of the PlayStation 2 when the company launched the PlayStation 3 back in 2006. A high price point and increased attention on the then year-old Xbox 360 forced Sony to rethink its original marketing strategies; strategies that ironically enough focused on an all-in-one entertainment hub with a push toward Blu-ray.

But in the years following the console’s launch, the PlayStation 3 managed to find more solid footing, catching up with the Xbox 360 and even outpacing Microsoft’s console in some regions.

Now, if Hirai’s comments and the recent PlayStation 4 unveiling are any indication, Sony is planning to market its next console to a more game-specific audience. But according to Sony’s CEO, the next-gen hardware will still have other uses.

“We take a look at this first and foremost as a game console,” said Hirai. “We don’t want to end there. That’s an area we will obviously reveal and talk about in the coming months.”



Round 1 Goes to PlayStation 4

With the first round of announcements behind us, the only thing that’s clear in the inevitable and perpetual Xbox One vs. PlayStation 4 battle is that there is no clear winner. Microsoft finally unveiled its next-generation video game console on Tuesday and once all the dust settled, Anandtech’s Anand Lal Shimpi took a step back and laid out everything we know about these two beastly consoles. Lal Shimpi’s analysis is extensive and thorough, as always, but it boils down to this: Based on what we know at this point, Sony has the edge in terms of specs and raw power.

While both consoles make use of an eight-core AMD Jaguar processor — which is a big win for AMD — the PlayStation 4 features 1,152 GPU cores compared to the Xbox One’s 768 graphics cores. Sony’s new console drives 1.84 TFLOPS as a result, compared to the new Xbox’s peak shader throughput of 1.23 TFLOPS.

The PlayStation 4 also has the edge when it comes to system memory, featuring 8GB of 5500MHz GDDR5 memory compared to the Xbox One’s 8GB of 2133MHz DDR3 RAM. Embedded memory and embedded memory bandwidth for the Xbox One are still unknown.

What does all this mean? In terms of raw gaming power, Sony’s PlayStation 4 is the clear winner. As we have discussed in the past, however, Microsoft and Sony’s missions appear to be diverging to an extent, as Microsoft continues to layer more home entertainment features on top of the Xbox’s gaming features.

For hardcore gamers though, the PlayStation 4 seems like the better bet at this point — assuming the allure of Microsoft’s IllumiRoom project is removed from the equation.


Console War Too Close To Call

A long time ago, way back in 2006, Sony launched its third home console ‘PlayStation 3’ while Microsoft launched their new console the ‘Xbox 360.’ While Microsoft strategically priced their console at $399, Sony received much criticism for their launch price of $499 for the 20GB version and $599 for the 60GB version. Everybody thought the console war would easily go to Microsoft because of the overwhelming cost of a PlayStation 3. Towards the end of 2012, the Sony PlayStation 3 finally passed the Xbox 360 in total unit sales. However, since then it seems Microsoft and the Xbox 360 have taken the lead back. After around seven years, the console war is tighter than ever and there are only about six months until the next generation consoles are released. According to vgchartz.com, the Sony PlayStation 3 has sold 77.2 million units while the Microsoft Xbox 360 has sold 77.3 million units. It doesn’t really matter to me who wins this war, but wouldn’t be that much sweeter if Sony pulled it out after being doubted for so long?

PlayStation 4 or PlayStation Omni?


The chaps at Dual Pixels have unearthed a series of tantalizing  – albeit unconfirmed – chunks of information on Sony’s upcoming next-generation console, codenamed Orbis.

According to the site’s source, the machine won’t in fact be named the PlayStation 4 as previously speculated; instead it’ll be called the PlayStation Omni. The hardware will be “very capable” of pumping out visuals comparable to Direct X 11 technology, such as the Unreal Engine 4 and Frostbite 2.

As expected, the Omni will indeed be technically superior to the Wii U, though the leap won’t be quite as significant as some would have expected. In fact, the same source puts the new Xbox as more powerful than Sony’s next home console.

One of the more prominent features of the new hardware will be the omniviewer. This comes in the shape of a ‘slick’ head-mounted autosteroptic display designed to track the user’s head and presents a 360 image view with semi-transparent AMOLED screens.

This will essentially transform your bog-standard TV into a 3D compatible behemoth, in addition to throwing in augmented reality information outside of the screen. Meanwhile, the Omni’s new controller will have pulse sensors in the grips for biofeedback gameplay. No word on whether it’ll take the shape of the classic DualShock or the recently rumored Duo-Move pad, however.

Sony is apparently prepping a 160GB system with controller for $350-$399, and another pack including the omniviewer and a single game for $450-$499. The company is targeting a September 2013 release, which is slightly earlier than previous reports have indicated.

In terms of software, next-generation versions of Uncharted, Gran Turismo, Killzone and WipEout are in the works, alongside something called Omni  Fitness as well as a new Media Molecule title.

Take everything above with a pinch of salt though, as this is strictly rumor for now.

PlayStation Controller You Will Never Have

After five years with the team, Sony Computer Entertainment America PR man Jeff Rubenstein recently left the company. In leaving, though—or at least for being there for five years before he left— the guys over at Kotaku got a chance to see something neat.

Behold, SCEA’s five-year service reward/award. Sure, five years doesn’t sound long, but in a world where people jump careers like Mario jumps flagpoles, five years is forever. And this sure beats a gold watch.

Source: Kotaku

PlayStation 3 in China?

The PlayStation 3 received regulatory approval in China via the China Compulsory Certificate, which outlines safety requirements for participation in the Chinese market. Sony was granted the Certificate in July and it is valid through 2016.

Consoles in general have been banned in China since 2000, though customers are able to purchase them as grey market imports – this means the consoles are legally bought and sold, though the transactions stem from third parties not affiliated with console manufacturers. Other consoles, such as China’s own Eedoo, can be sold under the label of “home entertainment devices.”

Last we heard of Sony scoping out the Chinese PS3 market, it signed a letter of intent to implement training and R & D buildings in Guangzhou province, and hinted at developing games in the region. July’s Certificate doesn’t guarantee PS3 sales in China, but it’s certainly a step toward a console incursion in the Asian mainland.

Source: JoyStiq

PlayStation Profits Decline, Sony Q2 Net Loss of $198 Million

Sony made a net loss of ¥15.5 billion ($198 million) in its second fiscal quarter, while its gaming division saw year-on-year declines in profit. The Q2 figure represents year-on-year reduction in loss of 42.6 percent, and improvement from the $312 million loss made in Q1.

Games-wise, the PlayStation division’s operating income in Q2 was ¥2.3 billion ($29 million), a year-on-year decline of 23.3 percent. Sony shifted 3.5 million PS3 and PS2 units across the quarter, compared to 4.9 million last year. Vita and PSP sales came in at 1.6 million.

The company has lowered end-year projections of Vita and PSP sales significantly, now down to 10 million from an initial figure of 16 million. In May, Sony CEO Kaz Hirai indicated a fiscal year estimate of 10 million for Vita alone. The PS3 and PS2’s combined fiscal-year estimate remains at 16 million.

In contrast, software performance saw slight growth across the quarter. PS3 and PS2 sales rose year-on-year to 41.4 million, up from 40.2 million. Vita and PSP figures also climbed, up from 8.2 million to 8.7 million.

Source: JoyStiq